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Maya Memovic, AZULU’s Creative Director, was born in Croatia and raised in New York.  After studying film directing and cinematography, Maya ventured into fashion design starting an eponymous label while also working as a designer at Stella McCartney, Catherine Malandrino and Ralph Lauren. It was in Ralph Lauren where she met her future husband and partner, Alex Srour.

Alex Srour, Azulu’s CEO, is the second generation in the business founded by his parents, Salomon and Mary Isabel Srour, initially as Salomon, a contemporary label with strong emphasis on classic linen resort wear.  Alex, after years of studying abroad and working for companies such as Ralph Lauren and Marc Ecko, moved back to Colombia, together with Maya, to help restructure and refresh Salomon.

The house eventually became AZULU, a modern brand known for its feminine resort silhouettes with a Latin flair.


Formerly known as Salomon, the company was founded in Cali, Colombia in the early 80s and its nearly four decade-long trajectory has afforded it a nationwide presence with over 30 stores. Its four large yearly collections are made 100% in Colombia under high standards of quality control and with a well-established production method.

Azulu is a family business currently run by a husband and wife team, Alex Srour and Maya Memovic. Its design, commercial and administrative headquarters are in Bogotá.

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The entire research, development and production process is managed directly by the AZULU group to ensure the highest quality standards through strict and constant controls during each step.

AZULU sources its materials from all over the world and assembles its pieces in small, family run factories in Bogota, Colombia.



Azulu has seven retail locations in Colombia and wholesale presence in 20 countries worldwide including USA, Great Britain, Italy, Spain, Brasil, Mexico, UAE, Saudi Arabia, Egypt and Kuwait. The brand can also be found online in stores such as Saks Fifth Avenue, Shopbop, Bloomingdales Kuwait, Ounass and Luisa Via Roma, among others. Azulu recently opened the doors of its new flagship store in Colombia with a 250-square-meter store in La Serrezuela shopping center in the old city of Cartagena.

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